Export Stories Podcast

Wendy Pease Shares Stories and Advice about Global Marketing

Episode Summary

In today’s episode of Export Stories Podcast 2022 author Wendy Pease discusses one of the fundamental needs of an exporter – global marketing.

Episode Notes

Among the topics we discuss are reasons for going global, advice on how to avoid some basic mistakes, and how you retain global customers.  Wendy shares several stories and anecdotes from her experience and outlined in her book, The Language of Global Marketing.


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